When running paid campaigns getting the proper data is everything. The only way to do that is by using software. As easy as that may sound, finding the right software and being able to get a company that properly supports it is not always easy. In today’s ar...
This is a tough assignment for some businesses and just recently we started working on keywords for one of my businesses. We needed local keywords for it and I was reminded of how hard it is to find good keywords on a local level that has good traffic and that...
Creating campaigns that become profitable is a lot of work and takes some amount of patience ,but once mastered can pay off big if you do it right. What I have learned in working with campaigns some just come out of the blocks profitable right away. Others str...
When you are working on a new media buy campaign, so many times you are tempted to increase the budget, but you are not sure if it is the right time to increase it or not. We all want our campaigns to work quickly, we want them to make money so we can reinve...
When building your campaign sometimes people lose focus on Profitability vs just getting leads. I believe that the most important factor is that you are making a return on your money as a media company, or marketer. If you are a company that takes leads and us...
Every time we set up bid prices we look for how can we get the best price with the highest return but it takes some careful analysis to determine the right combination .This is the most over looked area in most campaigns .Most people set up play with it a litt...
This week we began working on a new Media buy Campaign with a new media provider. It was interesting… I noticed that as you begin something that you have done so many times before, but with a new source, how you have to learn some things all over again i...
CPV Marketing can be very lucrative for a business, but there are some things that you need to know to be sucessful .It is a marketing vertical that has a lot of upside, but it is commonly misunderstood and therefore a lot of mistakes are made .Today I will ...
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